To create and produce a 70/80s wooden school desk, containing a 12 page booklet and stationary items, to promote going "back to school" and how CISCO could help. This direct mail pack was sent to all the school governors and heads of local authorities.
We created the 70's/ 80's wooden school desk by printing the outer and inner covers, matt laminating and mounting them onto cardboard and engineering the mounted sheets into shape to make the item look as authentic as possible. The hinges of the box proved to be the biggest challenge as we had to make sure they were adhered strongly enough to appear flush and mimic real hinges. Although each box required extensive hand finishing, the end project was completed and mailed on time.
The end result fulfilled the brief and in fact the client is so pleased they are now putting the campaign forward for various design and DM awards.
It is incredibly authentic, so well done to the production team for its painstaking cardboard recreation of one of those disgusting old desks with disused ink wells. As you open it, you almost expect to hear the familiar creak of the hinges... Inside the cardboard desk, which is as highly finished as the exterior, you even get a pencil, a metal sharpener and a faithfully distressed ruler (how did they do that?)...
