Manage
Marketing Resource
Management software
Tag:CMD
Budget & activity management
Production & cost management
Brand asset management
- Brand asset management
- A 24/7 self-service portal for all your marketing requirements.
Tag:cmd allows you to hold all the up to the minute, elements of your marketing mix: including strategy, budgets, brand guidelines, approved marketing materials, templates, media schedules and supply chains on a single secure portal.
Storing your marketing assets in this central location means everyone – in your company, agency or suppliers, can easily find, share, reuse, distribute and archive them, thereby reducing duplication and costs and by facilitating the rapid creation and production of all collateral, communications and campaigns.
In addition, brand consistency can be assured as the latest and most up to date brand guidelines are instantly available to all parties in your marketing chain.
The results are:
- Consistency of brand execution
- Control of artwork and brand assets
- Improved speed to market
- Improved cost management
- Respond to local market changes quickly using standard tactical templates.
Specifically it allows you to:
- Ensure consistency of brand execution – up to the minute Brand Bible available online
- Store all your assets in one place – Comprehensive Asset Library
- Make your assets available to all your agencies
- Order assets from the library online
- Control Cost: reuse assets and minimise duplication of costs and efforts
- Company-wide sharing of marketing insights and collaboration on creative concepts via user forums
- Automated Advertising – a tool box for local markets to produce tactical advertising.