Client:

ghd (Good Hair Day)

Agency:

Propaganda

Media:

International through-the-line campaign in Spain, Italy & Latin America.

Process:

We adapted the packaging, website, press ads and TV scripts for multiple executions, and carried out copy revisions and proofreading across Italy, Spain, US & Latin America.

The result was a successful integrated campaign, adapted centrally that leveraged the same creative idea across markets without dilution or loss of creative relevance.