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Bacardi Global Brands
Sugartown Creative, USA
International Press Magazines / Global Campaign
We were supplied with master creative material from Bombay Sapphire's agency, Sugartown in USA, in order to manage the global print production and distribution for this campaign. Initially the files were converted from SWOP to Eurostandard and colour corrected to maintain the brand style. Further colour correction was then added to the final media files to ensure that the intensity of colour was maintained after printing specifications had been applied.