Client:

Canon Europe

Brand:

DSLR 600D

Agency:

mcgarrybowen, London

Media:

European TV

Brief:

We were supplied with the English version from the agency. As well as Tag transcreating the scripts into the local languages for eight European markets and keeping the message and tone of voice, we organised the voice-overs with the local Canon office in attendance. Once approved these were delivered to the TV channels with their respective broadcast approvals. The campaign consisted of 10”, 20” and 30” for 10 markets.