ABSOLUT wanted to de-couple
production from the creative agency and work with
Tag as the global production agency for all advertising
materials across all media (press, outdoor, cinema,
radio and online)
A customised online solution
was built for ABSOLUT to facilitate this service.
The system enables ABSOLUT to capture and approve
media bookings and costs centrally as well as
track, manage and approve all stages of production
from creative approval through to delivery of
final
materials. It also offers an online image bank
for all visual imagery across all media types
which then can be ordered and filtered into media
schedules or downloaded directly and used in
all local markets.
Portal Home Page - Up to the minute information at a glance
Image Bank
Detailed view of
image, including usage and copyright information
