To create a press pack for a launch campaign, including two 120pp look books (one for the US and one for the UK markets), custom envelopes, invitations and response cards.
The goal was to achieve an arresting design that was both visually striking and tactile.
We worked with the Boden design team to create specifically a range of paper stocks and finishes that when combined created a striking, quality press pack making sure that the product photography colour was produced at a very high standard and was consistent across the paper stocks.
The campaign was delivered on brief and on time despite a challenging schedule.
