Tag:cmd allows you to track and manage the production, approval and delivery of a marketing campaign.

From planning media schedules to generating and approving costs estimates, monitoring production status to approving the final version of the marketing materials to viewing confirmation of final delivery to the right media owner.

In addition, you can, from a central source, deliver above and below the line materials with copy instructions direct to the right media owner, anywhere in the world, on time, every time. That's because our software holds the world's most comprehensive database with specification for over 35,000 media owners worldwide (from printer to TV stations to magazines).

The results are:

• Enhanced management and control
• Visibility of all marketing activities
• More effective working practices
• Time efficiencies
• Cost effective

Key Functions:

• Track the production status of all your marketing campaigns and collateral, in real time
• Approve all your marketing materials online
• Collaborate with all parties in the marketing chain – agencies, suppliers and clients can all use Tracker as a single source of information
• Gain visibility and understanding of production costs
• Measure marketing expenditure and activity effectiveness
• Deliver all marketing campaigns and collateral to media owners worldwide, from a central source
• Track delivery of your ATL and BTL promotions to media owners online