Beauty in Full Motion: Crafting Ulta’s Most Dynamic Campaign

The Solution

The Tag Taylor James team partnered with McCann and Ulta Beauty to deliver a bold 3D-CGI “kaleidoscope” visual system that fused rich texture, vibrant color, and dynamic motion. The creative team crafted a series of high-impact visuals and animations that brought beauty products and brand messaging to life in unexpected ways.

Leveraging expertise in CGI, motion graphics, and immersive digital content, Taylor James experts created a scalable suite of assets designed for digital, social, and in-store use. The team’s “Think smart. Craft smarter.” approach combined creative innovation with efficient production workflows to meet tight launch timelines and deliver a cohesive visual identity across every channel.

The Results

• The campaign significantly enhanced Ulta’s seasonal sale visibility, with high engagement across digital and social platforms.

• The innovative 3D/CGI approach differentiated Ulta’s creative content in a saturated beauty environment, reinforcing brand positioning as forward-looking and experience-driven.

• The scalable asset library enabled Ulta to deploy consistent creative across multiple touchpoints, reducing production overhead and increasing speed-to-market.

• Internal stakeholders praised the visual strategy for its creative ambition and alignment with brand goals.

Summary

By pairing Ulta Beauty’s ambition for high-impact storytelling with the Taylor James creative and production mastery, the campaign delivered a visually stunning, results-driven success. The collaboration demonstrated how craft and technology can combine to create meaningful brand engagement at scale, proving that beauty, when powered by innovation, truly captivates.