Billboards
Dove
About the project
New Balance was looking for a full-serviced digital commerce partner to provide technical solutions, platform rollout, end to end operation management, and marketing services to help the brand expand across the Asia Pacific region. MONI (a Tag Company) was appointed as New Balance strategic partner to design, develop, manage and grow their online stores across the region including Hong Kong, Singapore and Taiwan.
Impact & Value
Impressions
+2280%+0%
From 4.3M in 2022 Up to 102.3M in 2023
CPC
-8%-0%
From $2.25 in 2022 down to $2.07 in 2023
ROAS
+817%+0%
From .19 in 2022 up to 15.73 in 2023
Background
New Balance is one of the leading global sport and lifestyle brands with a presence in over 120 markets. MONI (a Tag Company) was appointed as their strategic partner to design, develop and manage their online store across Asia as part of their global DTC strategy.
Solution
MONI (a Tag Company) designed and implemented New Balance online store using Magento 2 Enterprise Edition. Emphasising on delivering seamless shopper experience, MONI (a Tag Company) provided a wide range of services, including user experience and interface design, platform development and customization, system integration including omnichannel features. On-going platform management services are also provided, including technical support, digital marketing, customer service and fulfilment management.
Omnichannel Integration with Retail Stores
The ecommerce site is integrated with retail channels and warehouse through Click & Collect. Online shoppers can choose to pick up their online purchases at a retail outlet or to deliver directly to home. The return process was also made omni-channel where customers can return at the store or ask for pick up at home.
Science knows no country, because knowledge belongs to humanity, and is the torch which illuminates the world.
— Louis Pasteur
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