Flora: Skip the Cow

About the Project

Flora Food Group's "Skip the Cow" campaign was developed to challenge conventions around dairy spread alternatives. The creative needed to disrupt, stand out, and most critically work across formats and multiple languages – carrying that critical nuance that it should all feel a bit weird.

Tag's full end-to-end production capabilities were required to deliver the most ambitious asset list Flora Food Group had ever commissioned.

Challenge

Flora set out to transform the global perception of plant-based butter. Their largest campaign to date aimed to disrupt a dairy-dominated market and reshape the narrative around plant-based spreads. With a bold and niche tone, the campaign required careful transcreation to resonate across diverse regions.

Solution

To bring "Skip the Cow" to life, Tag activated its full end-to-end production capabilities, delivering assets across digital, print, and broadcast channels in thirteen languages. This included in-market casting and recording, as well as adapting content to meet regulatory requirements in languages as varied as French, Finnish, Arabic, Spanish, Czech, and Hungarian. Throughout, Tag ensured tonal consistency and a strong, unified brand identity.

The Result 

The campaign delivered outstanding results: 1,223 assets produced, generating £500,000 in revenue from a single campaign. The success led to Tag being awarded the second phase, reinforcing its role as a trusted production partner for Flora.