Gamifying the product experience to enhance O2O engagement
G2000
About the project
To support the launch of G2000’s non-iron dress shirt, Tag created an interactive digital game that connected online engagement to offline store visits. We designed and developed the game experience, including creative concept, UX/UI, and front-end implementation, highlighting the product’s benefits. Integrated with G2000’s regional platforms, the game drove awareness, engagement, and in-store redemption through a seamless, regionally consistent experience.
Challenge
G2000 launched a brand-new product, a non-iron dress shirt. To launch the shirts, they had promotions for this product but needed to drive online interactions to offline purchases. As a new product, they had to drive awareness and intrigue around the product too. To achieve their objectives, they wanted an interactive digital game that incentivizes customers to go in-store and take advantage of the promotion. The game had to communicate the benefits of this range, would be accessed through their website and socials, and live on their HK, China, Malaysia and Singapore sites.
Solution
The game effectively highlighted the convenience & time-saving benefits of having a non-iron shirt, by highlighting the time it takes to iron regular shirts. Having only a single version of the game across the regions ensured seamless CRM integration across regional platforms, including Shopify, while also ensuring consistency in user experience across the region.
From Clicks to Conversion
The ecommerce site is integrated with retail channels and warehouse through Click & Collect. Online shoppers can choose to pick up their online purchases at a retail outlet or to deliver directly to home. The return process was also made omni-channel where customers can return at the store or ask for pick up at home.
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