Hendrick's London Taxi Takeover: End-to-End Production

Challenge 

Hendrick's needed to launch Another Hendrick's through a distinctive out-of-home experience that would capture attention, reinforce the brand's unique identity, and drive consumer discovery. Both products needed to be equally showcased and visible from every angle, the essence of the campaign was to discover Another Hendrick's. 

Solution 

Over 2–3 weeks, Tag developed a bespoke creative concept that divided the London taxi into four quadrants, ensuring both Original and Another Hendrick's were visible from all sides and angles. Minimal text let the botanical design elements communicate each product's unique flavour profile. Iconic imagery, half an orange and half a cucumber slice, created an instant visual signature. The rear panel was designed as bold white to stand out distinctly from London's black cabs. Interior seat backs featured detailed cocktail recipes with QR codes linking to the Hendrick's website, turning every passenger journey into a branded touchpoint. Tag maintained close vendor consultation throughout to ensure creative vision remained technically feasible before committing to the client. 

Result 

Successfully delivered all creative production assets for the Another Hendrick's launch, creating a cohesive premium brand experience across exterior wraps and in-cab touchpoints. Enabled seamless rollout through production-ready artwork and transformed a London taxi into a moving brand ambassador capturing discovery at scale.