Bringing 2025 Christmas Campaign to Life

The Challenge​

​We partnered with Jo Malone Global to bring their FY26 Christmas campaign to life - a celebration of festive playfulness and indulgence. The concept, “’Tis the season to make merry, mischief and mayhem” our role involved producing key campaign elements that embodied Jo Malone’s signature luxury with a whimsical twist.

The Solution

Tag conducted at least three rounds of physical sampling per item, ensuring each product met both creative and brand approval.

The items included a unique ceramic dice piece porous to spray and absorb fragrance supplied with the classic Jo Malone cream drawstring pouch and a hamper, uniting all elements into a beautifully curated festive set. The luxurious gold ribbon is to be used across multiple elements including the candles, crackers and cologne boxes.

Together, these elements transformed the campaign into a tactile, story-driven experience.

The Result​

115,000 units were produced across x8 SKUs and were on counter by August 2025. The project was delivered within a budget of £350,000, achieving a 7% market average saving, equating to £24,500 in total program savings.