Creating moments of connection with the gamification of interactions
Mannings
About the project
To elevate Mannings’ closed-door supplier event, Tag created a unified brand experience with Mannings City concept. We developed the event theme, designed all visual assets, and built an interactive mobile game featuring custom avatars and branded buildings for each supplier. Displayed on a large LED wall with real-time updates, the game showcased supplier contributions and reinforced shared values. Tag’s end-to-end execution from invites to on-site engagement delivered a cohesive, immersive experience that strengthened supplier relationships and extended the creative beyond the event.
Challenge
Mannings was hosting a closed-door event to network with their suppliers but were looking for a new way of introducing the brand. The event was an enabler to secure new business opportunities, so they needed to make sure it was engaging and reassured suppliers of Mannings’ capabilities. To communicate their key messages, they wanted the event to have a strong theme and have an interactive digital game to demonstrate how Mannings and participating suppliers can shape a vibrant future together and share the same values.
Solution
Tag ideated a city theme – Mannings City - for the event and designed the KVs to communicate the brand’s efforts in sustainability, digitalisation of POSM, expanding footprint, and more. To engage suppliers, we developed an interactive mobile game with customisable avatars & buildings. Each building in the game was built by suppliers and featured their own branded billboard, showcasing how the brands are a part of the Mannings story, and working towards growth together. Mannings City was displayed on a 3x5 ft LED video wall, with real-time updates at the event. As a part of event management, Tag amplifed the community message, by adapting the Mannings City KV across all assets for the event from invites to physical games.
Strengthening relationships through immersive experiences
Over 100 suppliers interacted with the Mannings City game, with many taking photos with their branded building on the LED video wall to commemorate their brand’s presence in Mannings City. Producing all the event assets around the theme ensured that they were cohesive, creating an immersive Mannings event experience for their suppliers. The theme resonated strongly with Mannings and their suppliers, leading to additional adaptations of the Mannings City creative.
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